Sefam (Pvt.) Limited began its operations in 1985 with one outlet, named Bareeze, in Lahore. Bareeze was the first entity to sell premium quality embroidered fabric in the cities of Pakistan. After the success of embroidered fabric Sefam brought a range of premium quality products of textile from couture to bed spreads and from casual to fancy wear for the people of Pakistan. These products were well received and within a few years Bareeze outlets were present in most of the major cities of Pakistan.
Today, Bareeze is Pakistan largest chain of textiles retailing stores with above 50 outlets in Pakistan, and 5 in Dubai and Sharjah. Bareeze has touched the international markets as well by opening outlets in United Kingdom and India. With the commitment of providing quality products to the masses of Pakistan, Sefam has come up with another quality brand of exclusive prints - Kayseria.source